What Is A College Admissions Counselor, and What Do They Do?

People often talk about college admission counselors while preparing for college. This article explains what admission counselors do, and how they can help you.
Finding the Right College with Empowerly

The Empowerly team talked to some of our customers to gain insight into how our students find the right college, and why it matters.
How to Use College Counseling to Your Advantage

You’re probably asking yourself how to use college counseling in order to make the most of it.
School Scoop: Top Bay Area High Schools

These schools possess outstanding academics, and strengths in specific niches. Here are some of our top picks for Bay Area high schools, below.Â
Getting Into an Ivy League from the Bay Area

Like many of our students, you may be thinking: how do I get into an Ivy League university? Or more specifically, how do I get into an Ivy League university from the Bay Area?
College Admission Headlines: April 2026

From record-low acceptance rates to the rise of robot counselors, join us for a briefing on the latest headlines in college admission for April 2026.
Essay Scoop: How to Answer University of Washington Essays

The University of Washington application evaluates student candidates holistically, emphasizing more than grades and scores. That means that the essays you submit are absolutely critical! Your writing needs to effectively tell your story to reviewers and convince them that you should be at their school.
Let’s take a look at the prompts you’re working with to make sure your essays hit the right note.
How to Choose a College Counselor

What do you do when you don’t get into the schools you thought you would? And why did I get rejected from this college?
Bay Area College Admission Counseling

Bay Area college admissions counseling is critical for students to address their questions and begin meeting their planning needs.Â