College admissions is a complicated process and it has been reported that 26% of college applicants today use a private college admissions consultant. This is primarily because of a rapidly growing applicant pool - students can now apply online through the Common App and thousands of international applicants are applying for admission to US colleges. But aside from systematic change in the admissions process, which we have pushed for in the form of changing the matching process itself, what can students and parents do to prepare their child for their future?